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Journal of Food and Nutrition Research
Súhrny čísla 4 / 2024
Ilić Krstić, I. – Voza, D. – Vuković, M.
Young consumers’ intention to purchase organic food: Serbian case study
Journal of Food and Nutrition Research, 63, 2024, č. 4, s. 336-343
Ivana Ilić Krstić, Department for Social Development and Humanization of Working and Living Environment, Faculty of Occupational Safety, University of Niš, Čarnojevića 10a, 18106 Niš, Serbia. E-mail: ivana.ilic@znrfak.ni.ac.rs
Original article
Received 18 July 2024; 1st revised 24 September 2024; accepted 3 October 2024; published online 20 November 2024.
Súhrn: Food produced using an organic agricultural approach does not use conventional pesticides or synthetic fertilizers. Purchasing organic food is influenced by several factors. This study investigated the factors influencing young people from Serbia’s intention to purchase organic food. Constructs from earlier research that have been demonstrated to have strong correlations with the desire to purchase organic food were combined in the study model. The database was created from a survey of 111 questionnaires completed by individuals in the 20–30 age range and structural equation modelling was conducted. The findings demonstrated that the most important factors influencing the purchase intention of young people in the country are health consciousness, food safety concerns and society. The study also showed that price sensitivity and environmental awareness had moderate but not negligible effects on purchase intention.
Kľúčové slová: organic food; buying intention; young people; structural equation modelling; Serbia
Na stiahnutie:
jfnr-2024-4-pp336-343-ilic-krstic.pdf (PDF, 313.26 Kb, 79x)